The Social Responsibility Programs undertaken by Racional are living proof that Sustainability has long been at the core of its essence and culture.
Racional is a pioneer in the implementation of educational courses on construction sites in Brazil. With a focus on building citizenship awareness and self-esteem, the Educar é Crescer ("Learning and Growing") Program was first implemented in 1987 to teach reading and writing skills to site employees and service providers.
Since its inception, the Educar é Crescer literacy courses have trained more than 3,500 employees. The Program follows the educational guidelines set forth by the Brazilian Ministry of Education. The participants' social integration is enhanced by extracurricular activities, i.e., cultural and recreational field trips.
As well as literacy courses, the Educar é Crescer Program promotes the digital inclusion of Racional's employees and service providers through computer courses.
Racional is also concerned about the impact of its developments on the communities living around its construction sites. Created in 2000, the Good Neighbor Policy Program aims to establish a dialogue between local residents and the company. At the start of a new construction project, Racional welcomes neighbors to the proposed development for breakfast on site in order to share information on the construction and introduce the jobsite team. Through the Good Neighbor Policy Program, Racional opens a communication channel with its neighbors to emphasize the importance of clear communication and the company's commitment to performing quality work with least possible impact on the local neighborhood.
Racional also welcomes university students attending the last two years of Civil Engineering and Architecture courses to participate in its Futuros Profissionais ("Future Professionals") Program. The Program offers students the opportunity to disseminate Racional's construction knowledge and expertise gained in over 500 projects built across Brazil. Furthermore, the Program contributes to the development of future professionals who might come to be Racional's employees, clients or partners. Through knowledge sharing, the company promotes its brand among university students and prepares them for their future professional lives.
Racional recognizes the families of its site employees as strategically important stakeholders. In order to bring those families closer to the company and strengthen their bond with the brand, the company promotes an informal event at the start of every new construction project for workers and their families to socialize. The Tudo em Família ("All in the Family") Program is a day of recreational activities taking place on the construction site, when workers have the opportunity to show their families what they do and share the challenges of their daily routine.