Sustainability is a fundamental principle guiding Racional's relationships with its stakeholders and contributes to brand recognition as a measure of reliability, performance and value.
To align the understanding and guide its sustainability-related business practices, Racional published its Sustainability Statement:
"Sustainability means being aware of our commitment to the future and do business today in a responsible and innovative manner by striking a balance between economic, social and environmental values."
Racional's Strategic Sustainability Plan also lays down some basic principles for sustainable management:
Racional continuously reflects on how the company influences all stages of the building life cycle – from project design and planning through to the end of its useful life and not just limited to the construction itself.
Racional also works closely with its suppliers to check if their performance is in line with its Sustainability principles. Furthermore, the company seeks to engage its clients in Sustainability by encouraging them to adopt sustainable construction practices.
Racional is focused on building a strong relationship network with all its stakeholders and firmly believes that Sustainability should underpin these relationships.
In addition, Racional acknowledges that some management elements are critical for the implementation of a Sustainability-based organizational culture – knowledge management, process management, and people and leadership development.
Three main goals drive Racional's Sustainability efforts: